At The Swansea Edit, we are more than a magazine. We are storytellers, champions of small businesses and proud believers in the power of community.

We share real stories about the people, places and independent businesses that bring Swansea to life. From the heart of SA1 to the edge of SA6, we work hard to reflect the best of our city, and to make every issue something that readers feel proud to pick up.

Our values guide everything we do.

• We believe in Swansea | Our magazine exists to celebrate the real Swansea. The cafes, coastlines, creatives and characters that make this city so full of personality. Every page is created with care, because this place matters to us.
• We are for everyone | The Swansea Edit is always free to read in print and online. We believe local stories should be shared without barriers. Whether you live here, work here or are just passing through, you are welcome here.
• We champion local businesses | Independent businesses are the heart of our communities. We offer valuable and accessible advertising that helps them grow and connect with the people who matter most – their local community.

Thank you for being here and for being part of this growing Swansea story

Our readers are curious, community-minded and quietly proud of where they live. They’re the type to try a new café on opening day, browse the local shops, and chat to their hairdresser about the best places for lunch. 

Most are Swansea-based, though many also read from nearby towns and villages, or have roots in the city and like to stay connected. They’re interested in food, people, independent business, wellbeing, events, and everyday inspiration.

 They value quality content, and they come back for more. Many keep each issue of the magazine on their coffee table or kitchen shelf – and that’s just how we like it.

 We currently reach over 30,000 readers. 10,000 copies are hand-delivered across SA1 to SA6, and we’re proudly stocked in a number of independent Swansea businesses, and our local libraries.