At The Swansea Edit, we’re more than a magazine. We’re storytellers, advocates for small businesses, and firm believers in the power of community.

We share real stories about the people, places, and independent businesses that bring Swansea to life. From the heart of SA1 to the edge of SA6, we highlight what makes our city unique – and create every issue with the care it deserves.

Our values shape everything we do:

• We believe in Swansea. Our magazine exists to celebrate the real Swansea – its cafés, coastlines, creatives, and characters. Every page is crafted with pride because this city truly matters to us.

• We are for everyone. The Swansea Edit is always free to read, both in print and online. We believe local stories should be shared openly and without barriers. Whether you live here, work here, or are simply visiting, you’re part of our community.

• We champion local businesses. Independent businesses form the heartbeat of Swansea. Through affordable, effective advertising, we help them grow and connect with the people who matter most – their neighbours and local customers.

Thank you for being here and for becoming part of Swansea’s ever-growing story.

Our readers are curious, community-minded, and proud of where they live. They’re the ones who visit a new café on opening day, explore independent shops, and chat with their hairdresser about the best lunch spots.

While most of our readers live in Swansea, many come from nearby towns and villages, or have Swansea roots and love staying connected. They care about food, people, small business, wellbeing, local events, and everyday inspiration.

Because they value quality, they keep coming back. Many even save each issue on their coffee table or kitchen shelf – and that’s exactly what we love to see.

Today, we reach more than 30,000 readers. Over 10,000 copies are hand-delivered across SA1 to SA6, and we’re proudly stocked in independent Swansea businesses and local libraries.